As part of my ETF DIY project, I analyzed $NLM (+0,81 %) analyzed my self-developed scoring system:
Based on feedback, I have made my points distribution a little more transparent and comprehensible. Thanks to @Epi for the constructive criticism.
Moat: 3/5
- Market position: +
 - Differentiability/uniqueness: +
 - Switching costs: -
 - Technological superiority: -
 - Brand loyalty: +
 
Growth: 2/5
- Turnover & profit: +
 - Scalability: -
 - Industry trends: +
 - Ability to innovate: -
 - Geographic expansion / market penetration: -
 
Risk: 5/5
- Regulatory & geopolitical risks: +
 - Market risks: +
 - Competitive situation: +
 - Balance sheet quality: +
 - Dependence on sales drivers: +
 
Dividend quality: 1/1
- Stable dividend
 
Personal belief: 1/1
- Future potential in the fitness market and comparable markets
 
Total: 12/17
-> Frosta is saved with a factor of 3.
If you are not yet familiar with my system and the ETF-DIY project - just take a look at my profile.
The complete analysis and my thoughts on it can also be found on YouTube:
