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LVMH ahead of the figures - will slightly exceeding expectations be enough for a major rally?

This evening at 18:00 $MC (+3,19 %) presents its quarterly figures for Q1-2026 and the starting position could hardly be more exciting.


  • Turnover (expected): EUR 19.44 bn
  • EPS (expected): not consistently reported


The market is currently rather pessimistic, particularly in the Fashion & Leather Goods segment. Weaker demand impetus, particularly from China, and generally subdued momentum in the luxury segment have recently depressed sentiment. At the same time, this very pessimism has already led to a noticeable valuation discount. Accordingly, the bar is currently not extremely high and this could be the decisive factor.


Should $MC (+3,19 %) even slightly exceed expectations or at least signal more stable trends in the important Fashion & Leather Goods segment, this could, in my opinion, lead to a more significant upward price movement due to the depressed expectations.


If demand (particularly in China) remains weak or the core business disappoints again, the negative sentiment could become more entrenched. Currency effects and a possible slowdown in global consumption also remain potential negative factors in my view.


All in all, I think a lot of negative factors have already been priced in.


How do you see it? Is a $MC (+3,19 %) is a "solid" quarter enough for a significant price movement this time or is the next disappointment in the luxury segment imminent?


https://de.investing.com/news/stock-market-news/luxusaktien-unter-druck--jpmorgan-sieht-jetzt-grose-chance-bei-richemont-3420718


https://de.investing.com/news/stock-market-news/ubs-das-sind-die-topluxusaktien-vor-der-q1berichtssaison-93CH-3413203


~ No investment advice ~

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13 Commentaires

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In view of the additional burdens in the Arab region, which is important for the luxury segment, I am not expecting anything good...
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@TomTurboInvest Are you going short?
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@Multibagger No, I don't get involved at all
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@TomTurboInvest because of the share in general, or because your signals are not clear?
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@Multibagger both, and betting on numbers is always a bit of a casino these days. I try to avoid that 😅
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@Multibagger I would be interested to know if you went short? The final reported figures fell short of expectations after all.
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@DividendenPapa No, unfortunately I didn't have time to take care of it. First working day after vacation today!
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Double-digit losses after the figures........! 🔮
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This value is nothing for larger rallies and is also not known.
Look at it this way: the rich always buy, what is currently missing are the semi-rich and the middle class, which is currently saving or earning nothing.
If there is a new hype where a lot of money is earned, LVMH will also rise again.
OK in the long term over 5-10 years. In the short term, I still see new lows.
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Better to rely on $RMS, more robust and supposedly less cyclical
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@ShindyDeanMartin I have the share on my watch list. $RMS would be a great addition to the portfolio. Are you invested in both stocks, or only in $RMS?
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@DividendenPapa I am not actually invested in either of them, but I have a buy zone of around €1550-1650 at $RMS and would buy a first tranche there.

Yes, a great addition to all the US exposure. Great company from Europe, not at all familiar 😋😆
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