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🇯🇵 Metaplanet Inc.: Japan's answer to MicroStrategy with an ambitious Bitcoin strategy

Metaplanet Inc, a publicly listed company based in Tokyo, has established itself as a pioneer in institutional Bitcoin adoption in Asia. Since the launch of the "Bitcoin Standard" in April 2024, the company has pursued an aggressive strategy to integrate Bitcoin into its corporate finances.


📈 Impressive performance and capital raising


In December 2024, Metaplanet issued ¥4.5 billion (approx. $30 million) worth of zero-interest bonds to finance further Bitcoin purchases. This measure led to a 51% increase in the share price within five trading days and a total increase of 2,450% in 2024, with the company's market value exceeding the $1 billion mark.


In January 2025, Metaplanet announced that it would issue 21 million shares to raise approximately $745 million. This capital will be used to increase Bitcoin holdings to 10,000 BTC by the end of 2025 and to 21,000 BTC by the end of 2026.


🏦 Strategic partnerships and infrastructure

Metaplanet works with SBI VC Trade to securely store its Bitcoin holdings. This partnership allows the company to use Bitcoin as collateral for financing while ensuring tax efficiency.

In addition, Metaplanet plans to open a US office in Florida to raise up to $250 million to further expand its Bitcoin strategy.


🏨 Integration of Bitcoin into the core business


Metaplanet is also transforming its traditional hotel business. The last remaining hotel in Tokyo, the Royal Oak in Gotanda, is being renamed "The Bitcoin Hotel". It will serve as a venue for Bitcoin seminars and investor events and strengthen the company's position in Japan's crypto ecosystem.


📊 Current status and outlook

Metaplanet currently holds 1,762 BTC worth around $171 million. The company plans to increase these holdings to 10,000 BTC by the end of 2025 and to 21,000 BTC by the end of 2026.


With this strategy, Metaplanet is positioning itself as a leader in institutional Bitcoin adoption in Asia. The combination of aggressive capital raising, strategic partnerships and integration of Bitcoin into its core business makes Metaplanet an exciting player in the global crypto market.


No investment advice. This text is for information purposes only !

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metaplanet is currently pulling my portfolio upwards 😉
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