BOCA RATON, Fla., March 17, 2025 – Celsius Holdings, Inc. today announced that it is expanding sales and distribution into the Benelux region of Europe. In partnership with Suntory Beverage & Food Benelux, CELSIUS® products will soon be available in Belgium and Luxembourg, marking another key step in the brand’s global expansion.
This move follows recent successful launches in Australia, France, Ireland, New Zealand, and the United Kingdom as Celsius continues to grow its international footprint. With increasing demand for functional energy drinks, Celsius remains focused on providing consumers with products that support active and wellness-driven lifestyles.
“Belgium and Luxembourg represent an exciting opportunity for Celsius as we continue expanding into new markets,” said Tony Guilfoyle, Chief Commercial Officer of Celsius Holdings. “We have solid international growth momentum, and we are eager to bring the brand to even more consumers who are looking for a better-for-you energy alternative to traditional, sugary beverages, in more places.”
Celsius has chosen Suntory Beverage & Food Benelux for the exclusive distribution of CELSIUS products in Belgium and Luxembourg, expanding the existing collaboration. Four flavors will be introduced in 2025: Mango Lemonade, Kiwi Guava, Peach Vibe and Arctic Vibe.
“We are thrilled to launch CELSIUS in Belgium and Luxembourg, expanding on our successful partnership with Celsius Holdings that began in France, the UK and Ireland last year,” said Pierre Decroix, CEO, Suntory Beverage & Food Europe. “By adding CELSIUS to our portfolio, we are offering a wider variety of great-tasting drinks that cater to the evolving preferences of our consumers in Belgium and Luxembourg. We believe that this launch will further strengthen the presence of both Suntory and Celsius in the region and drive growth.”
Celsius Holdings, Inc. - CELSIUS® to Expand to Belgium and Luxembourg
