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German automotive industry: crisis or entry opportunity? 📉📈


The German automotive industry is in a deep crisis. $VOW (-0,1 %) struggling with profit warnings, $BMW (+0,5 %) and $MBG (-0,07 %) reducing its margin forecasts and $P911 (-2,59 %) is suffering from weak business in China. Added to this are geopolitical uncertainties such as possible tariffs and a global shift towards electromobility, which continues to require more and more investment.


The figures therefore speak for themselves: profits are collapsing, sales figures are stagnating and the labor market is facing a transformation that could cost over 140,000 jobs by 2035.


But we all know that: Crises can be opportunities for us.

The sector is historically cheaply valued: many shares are trading near 25-year lows.

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Experten We see the first rays of hope in 2025 - thanks to new models, a possible stabilization of demand and a gradual improvement in innovative strength, particularly in the premium segment.


So which brands look the best in relation to their valuation and where are the biggest problems?

To find out hier a new article - spoiler: It plays a significant role who has production sites in China.


#porsche
#volkswagen
#bmw
#mercedes
#emobilität

This article is part of an advertising partnership with Société Générale

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22 Commentaires

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Huh, the automotive industry is not my cup of tea. Except for Hyundai, of course 🔥🔥🔥
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@Lorena Hyundai is also the stock I would most likely buy in the
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Now show the Ferrari chart 🤣
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I entered Porsche with a small position and a savings plan - let's see how it goes.
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@Holdmywater I'm also here, but I'm still waiting to buy more. I think the China business is still falling a bit
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I have increased my Benz and BMW position. About 8% of my portfolio is there now... take a look at 🤷‍♂️ I've spent money much more foolishly 😉
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@Nobody_123 let's see ;)
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Pure nostalgia values for me. I don't buy $7974 today because the Gameboy Color was cool 20 years ago.
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@DynasticGrind I thought so too, then suddenly the Wii came along, which was mega hype, the price exploded and the bill suddenly cost over 100 euros pre split
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@DynasticGrind What a witty comparison...
@Johann_van_der_Smut That's right. Nintendo is even competitive compared to the companies mentioned here.
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@DynasticGrind You seem to be the type of person who bluntly adopts the naysaying about the German automotive industry from the media without having a clue and informing yourself. Tell me where Tesla and the Chinese are so far ahead of ours!
@Johann_van_der_Smut E-mobility. Sales figures and value for money (unfortunately) speak for themselves. I have neither the time nor the money for "doom and gloom".
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@DynasticGrind Hardly anyone in this country or in Europe wants e-mobility except our Greens. You just have to understand that. Likewise, you can't compare the vehicles from BMW, Daimler etc. with every e-can from China (or a Tesla).
And price-performance ratio... it was and is not the claim of premium manufacturers to nail a car to everyone's knee for 20K just because many people don't want to spend more on it. It's always been that way, it will always be that way.
The Chinese government's subsidies to its own manufacturers Let's leave aside the Chinese government's subsidies to its own manufacturers to distort competition and wage a trade war. I think it's all getting too complicated
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@Johann_van_der_Smut I have to correct you again, "nobody in this country wants anything but the green ones" is pretty much nonsense, nobody wants to make suitable offers, because the margin is not right. That's why there are no cheap cars -> no mass market yet. It doesn't have much to do with "nobody wants", we are simply ultra-slow with everything new.
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@leveragegrinding I didn't say "...nobody wants except...". And no, it's not nonsense. Look at what customers order. It's being manufactured and sold.
BMW sold more BEVs in 2024 than Daimler and Audi combined. I'm not saying that everything has been done right. But this opinion mongering that all German manufacturers have done everything wrong on the subject is nonsense. But it's always claimed. Also that the others are all technically ahead of us Germans. Where, please? Tesla has been promising its FSD for years and what's the result? Nothing! Take a look at what stunts the cars in the USA are doing with this feature. You don't want that here!
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@Johann_van_der_Smut we must have been talking past each other😂😂
I fully agree with you, but I didn't question that either. The other thing the others have that we don't is optimism.

Take a look at the interview of the Porsche chief designer with the eauto Youtuber (you should find it on YouTube if you search)
I think it's extremely well summarized.

We just sell premium cars, which the German manufacturers (with the exception of bmw) have not adapted particularly well to the Chinese market. But now VW has a good strategy for a company of its size, and that is to buy it up. That's a good approach and in my view that's the mistake you can blame them for: they should have done it earlier.

Audi will come back in china, even now with the new model. Porsche anyway, Cupra Skoda and VW will consolidate Europe.

Springer Verlag should be sued for defamation of character.
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@leveragegrinding I'll take a look, thanks for the tip. The media are terrible, but they do make circulation. Just like war etc.
I'm just annoyed by those who just parrot everything, don't get a picture and then smugly pretend to know what's really going on. But for many people here, the German car industry is the enemy par excellence anyway. Just envy...
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What kind of car industry? 10 years and they're all gone.
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It will be interesting to see how the sector develops in Germany and whether there will be any disposals or takeover attempts.
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@TheRealRapha I still find the valuation of Volkswagen bizarre, theoretically Tesla could buy Volkswagen completely with all its sub-brands
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I'm in with Stellantis 🚀 $STLAM
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