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Nike: Many others would like to have Nike's problem

The Nike share $NKE (-0,48 %) is where it was 5 years ago and is currently trading at -58% in the worst drawdown in 25 years.


Many companies would probably like to have the operational problems that Nike $NKE (-0,48 %) has right now, given their cash fire power compared to Nike $NKE (-0,48 %) to Nike.


Cash position (incl. short-term investments) of selected competitors of Nike $NKE (-0,48 %) (Companies are sorted in descending order of sales):


Nike (USA): 9.8 billion $

Adidas* (Germany): 1.9 billion $

Lululemon** (USA): 1.2 billion $

VF Corporation** (USA): 1.4 billion $

Anta Sports* (China): $4.2 billion

Puma* (Germany): $0.3 billion

Skechers** (USA): $1.2 billion

New Balance* (USA): $1-2 billion (estimated)

Under Armour* (USA): $0.7 billion

Deckers Brands** (USA): $2.2 billion

ASICS* (Japan): $0.8 billion

Li Ning* (China): $1.8 billion

On Holding** (Switzerland): $0.7 billion


*Main competitor of Nike

**Competitor of Nike in certain segments


Do you believe in a turnaround of Nike $NKE (-0,48 %) in the next 2-3 years as outlined by the new CEO?

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5 Commentaires

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They will come back. The question will be how long it takes for the operational changes to bear fruit and for the share to react - possibly much sooner. When? Who knows...
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@lordprettylambo I see it similarly to you
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Wanted to take the plunge soon and then let it run via a savings plan, let's see
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Companies like Nike don't go under that easily, they made some big strategic mistakes like bypassing the dealer network. But Nike will come back, it's only a matter of time, and then you'll be annoyed you didn't buy in early 2025.
But I may be biased now as I got in last week 😅
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@TomTurboInvest It doesn't hurt to have a cash cushion, not every company can boast that and it gives scope for product and marketing innovation, M&A, buybacks, etc. We have probably found a good entry point at Nike ;- )
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