Following the quarterly figures for HUGO BOSS, the company is on a clear downward trend. We have used the loss to make a purchase.
Things are generally going badly for the fashion industry at the moment. HB stands out positively in our view. The company was able to increase sales and cash flow last year, bucking the industry trend. However, the share is currently 50% below the price level at which we made a partial sale.
The new campaign with Beckham should also increase profitability. In our view, the sales forecast is cautious, as the company recently had to lower its forecast. We believe that there could be one or two positive surprises here.
What do you think?
