On Holding is one of the most exciting sports and lifestyle stocks in Europe.
The company was founded in Zurich in 2010 and has made a name for itself worldwide with innovative running shoes.
Roger Federer is not only an investor, but also a brand ambassador and the namesake of his own collection.
📈 Growth
Turnover in 2024 was around 2.5 billion euros with growth of 30% compared to the previous year.
The USA is currently the most important market, but Europe and Asia are also gaining in importance.
The gross margin is over 49%.
The company is not yet consistently profitable, but is investing heavily in expansion and brand development.
🛍️ Products and strategy
On combines performance shoes such as the Cloudmonster with lifestyle products and textiles. In addition to online sales and its own stores, On also works with major partners such as Foot Locker and Zalando.
💡 Strengths
Strong brand identity, modern designs, growing direct-to-consumer business and focus on innovation and sustainability.
⚠️ Risks
Strong competition from Nike, Adidas and other brands.
Dependence on growth in the USA is also a risk.
📊 My conclusion
Anyone who believes in the next big global sports brand should take a closer look at the company.
For me $ONON currently "only" on the watchlist, an exciting stock, but not (yet) a buy.
Source:
https://aktien.guide/aktien/On-CH1134540470
