For the Porsche sports car brand $P911 (+2,43Â %) CEO Blume announced that the cost-cutting program would be intensified. "We are supplementing the first savings program," he said. We will "intervene very rigorously in order to make Porsche really robust". The sports car manufacturer will not achieve its strategic return target of 20 percent in the foreseeable future.
He cited the dramatic slump in the luxury market in China and high tariffs in the USA as reasons for this. Together, the two markets account for more than 60 percent of Porsche's total volume. "You don't have to be an expert to deduce that this is putting a business model like Porsche's under complete pressure," explained Blume on Monday. The party that the automotive industry had celebrated for decades was over in this form.
However, Blume was confident about the future. He described the current financial year 2025 as the "absolute low point", which will be used for necessary restructuring. Things should then start to pick up again from next year.
If the general conditions change in the future, the original target of 20 percent is also conceivable again.
Source text (excerpt): Handelsblatt, 08.09.25
