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I am a dentist myself, we use a competitor's product. I can confirm that Align is still far superior in terms of quality, but especially in the scope of treatment. Especially in combination with medical supervision, it is far ahead of the "cheap" do-it-yourself products, which really puts the price into perspective. To be honest, the moat for the technology is quite shallow, but the lock-in effect within the practices is brutal, and the market is huge in its limitation to the industry. The classic braces will disappear, and faster than we think.
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@doddelwa that's exactly what my orthodontist said, which is why I find the invest case quite nice. unfortunately, you don't hear anything good about the other providers, but you do about Align. some are even customers of a cheap one and then switched to align. thanks for your answer.