Yes, we have the box three times. A good product in itself and with potential, but not an investment for me, at least not at the moment: 1. not yet profitable; 2. lack of moat and competition, especially in the low-cost segment.
Yes and no. I have to say, I only see potential if you have the licenses yourself and then sell them for the same price as the Disney and co license products. I gave my cousin the creativ Toniss as a present and he quickly found it boring. In the end, it's not a toy car, it's just music
I also have two of them in my room + 50 figures. However, I wouldn't invest in it because I don't have the imagination. If my children had to choose between TV, cell phone, tablet, computer, park, listening to Toni figures or playing something (UNO/children's games), the Toni box would come last. Practical for falling asleep, but not as an investment in my opinion.
Currently very popular with us. Probably 3 years old or so and not used for ages. I actually think they're great, but the company itself isn't an investment for me. Theoretically, you can listen to everything without them 💁
I have three of them and around 100 figures, but some of them have already been bought second-hand and will end up on the second-hand market again afterwards. Very few people will use the hack box from the CCC, but they will have to open up once they reach a certain size.
What's more, our eldest is now 7 and can easily play stuff with Siri. If it is now improved with AI and also understands smaller children, then it will be fierce competition in the 5-6-year-old market.
So overall, in my opinion, it's not a safe model because it's not a good moat.
None of my 5 children could do anything with it for more than 6 months... But I know many parents who say that their children are very happy with it. Mine always switched to streaming via Sonos very early on.
We have two and around 20 figures. It's a great thing. But let's say I didn't want to spend a lot, then I would just buy the box and a creative toy that I could play with myself. And I would swap the figures with others or buy them second-hand. Conclusion: Great product, but I think it will be difficult to earn money.
I was skeptical at first... But now I'm a real fan! The Knowledge Tonies / Clever Tonies in particular are a big hit with those hungry for knowledge who can't read yet. Nevertheless, not a long-term investment ... will soon be replaced by child-safe AI.