2Jยท

Nike Q2'25 Earnings Highlights

$NKE (-6,85ย %)


๐Ÿ”น EPS: $0.78 (Est. $0.65) ๐ŸŸข; DOWN -24% YoY

๐Ÿ”น Revenue: $12.4B (Est. $12.11B) ๐ŸŸข; DOWN -8% YoY


Q2 Segment Performance:

๐Ÿ”น Nike Brand Revenue: $12.0B (Est. $11.65B) ๐ŸŸข; DOWN -7% YoY

๐Ÿ”น North America: $5.01B (Est. $5.01B) ๐ŸŸก

๐Ÿ”น Europe, Middle East, & Africa (EMEA): $3.26B (Est. $3.26B) ๐ŸŸก

๐Ÿ”น Greater China: $1.75B (Est. $1.75B) ๐ŸŸก

๐Ÿ”น Asia Pacific & Latin America (APLA): $1.62B (Est. $1.62B) ๐ŸŸก

๐Ÿ”น Converse Revenue: $429M (Est. $462.6M) ๐Ÿ”ด; DOWN -17% YoY


Q2 Channel Revenue:

๐Ÿ”น Nike Direct: $5.0B; DOWN -13% YoY

๐Ÿ”น Nike Digital: DOWN -21% YoY

๐Ÿ”น Nike-Owned Stores: DOWN -2% YoY

๐Ÿ”น Wholesale: $6.9B; DOWN -3% YoY


Q2 Margins and Expenses:

๐Ÿ”น Gross Margin: 43.6% (Est. 43.3%) ๐ŸŸก; DOWN 100 bps YoY

๐Ÿ”น SG&A Expense: $4.0B (Est. 34.0% of Revenue) ๐ŸŸก; DOWN -3% YoY

๐Ÿ”น Demand Creation Expense: $1.1B (Est. $1.20B) ๐Ÿ”ด; UP +1% YoY

๐Ÿ”น Demand Creation as % of Revenue: 8.9% (vs. 9.9% Est.)

๐Ÿ”น EBIT Margin: 9.7% (Est. 9.3%) ๐ŸŸก


Key Metrics:

๐Ÿ”น Net Income: $1.2B; DOWN -26% YoY

๐Ÿ”น Inventories: $8.0B; Flat YoY

๐Ÿ”น Cash & Equivalents: $9.8B; DOWN ~$200M YoY


Shareholder Returns:

๐Ÿ”น Dividends Paid: $557M; UP +7% YoY

๐Ÿ”น Share Repurchases: $1.1B (13.1M shares retired)

๐Ÿ”ธ Total Shares Repurchased Under $18B Program: 112.8M shares (~$11.3B total)


CEO Elliott Hill's Commentary:

๐Ÿ”ธ "Our clear priority is to return sport to the center of everything we do. Weโ€™re taking immediate action to reposition our business and reignite brand momentum through sport.โ€


CFO Matthew Friend's Commentary:

๐Ÿ”ธ "Q2 results largely met expectations as we continue to shift our portfolio. Under Elliottโ€™s leadership, we are accelerating momentum and making strategic progress."

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