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Mutares completes another acquisition in 2024 👍

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Mutares SE & Co. KGaA $MUX (-1,55 %) has also successfully completed the acquisition of Natura sp. z o.o. from Pelion S.A. in 2024. The acquisition marks a significant expansion of the listed private equity holding company's Retail & Food segment and offers enormous potential for growth and operational improvements.


About Natura sp. z o.o.


Natura is one of the leading Polish retailers of beauty products and operates:


  • 217 stores in Poland


  • a successful online store under the "Natura" brand


The extensive product portfolio includes categories such as:


  • Hygiene


  • Perfume


  • Make-up


  • Face & Body


  • Hair Care


In addition to well-known international brands, Natura offers high-quality private labels. With over 800 employees, the company generated sales of around EUR 100 million in the 2023 financial year.


Strategic importance of the acquisition:


  • Market expansion and access to one of the fastest-growing markets in Europe, particularly in the beauty and care sector


  • Natura's online store offers a platform to further expand the company's digital presence


  • Mutares' expertise in restructuring and increasing efficiency should make Natura more profitable in the coming years


Robin Laik, CEO of Mutares SE & Co. KGaA said: "The acquisition of Natura sp. z o.o. is a further step in our strategy to expand our portfolio in the Retail & Food segment. With our operational approach, we will further develop Natura's strengths and focus the company on sustainable success."

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I don't know why, but I'm not entirely comfortable with "Mutares". The next "Wirecard" case.
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