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@Cyless last 10 years on average 22% p.a. ... did you look at the company or groups in the industry before you wrote that?
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@Cyless I cannot confirm your statement. Even if that didn't influence my investment decision, I would like to point out that this share has generated great returns in recent years. For me, the decisive factor was that Aperol is simply very well established in many countries around the world, that I can understand the business model very well and that the company has a particularly strong presence in Brazil, where I see enormous additional growth potential.
It is also a company that will certainly still be around in 20-30 years' time, which makes it a good fit for my buy & hold strategy passt👍🏻
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