Booking Holdings is a share that only ever seems to go in one direction and has been on my watchlist for (too) long. Hardly surprising given its constant long-term growth, strong market position and global presence. However, the stock has already done quite well this year, but should definitely be added to the portfolio in one way or another at a value of approx. 2.5k
into the portfolio.
Would you a) invest a large sum at the moment, b) build it up over six months via a savings plan or c) leave it on the watchlist until the market cools down a bit and then use it as a one-off investment?
I'm leaning towards c), but that hasn't worked so far and unfortunately there was no money available to invest at the beginning of August 😅
Does anyone else have any exciting alternatives to Booking?