@MeepMeep the stock has no pretensions to be a "10-year buy & hold i'll collect the dividend and see what happens" stock, for which you might need a moat. i know about the competition but see the advantage in the time on market and the customer satisfaction that comes with it. Have to do professionally with AutoStore. Don't know the Jungheinrich system, the video is from last year. AutoStore has been running their solution since 2004.