GoPro is a US manufacturer of action camcorders based in San Mateo. The devices are small, waterproof and more robust than conventional video cameras and are mainly used in the sports sector.

GoPro has very strong branding and competition from established brands is small. Also, these companies often have many other divisions in the business, so it is very difficult to compare them to each other. The total market for ActionCams in 2020 was a turnover of $ 2.3 billion. Go Pro had a market share of just under 39% with sales of $892 million. Unfortunately, the statistics from this market are very limited.

Facts about the company

- Products: Hero series, Max 360°, GoPro App and Subscription.

- Products are distributed not only through retail

but also through its own website

- Latest model is the Hero 10, which is considered the best

ActionCam on the market

- GoPro also sells all the accessories for

the ActionCam's no matter whether holder, bags, gimbals

- GoPro also has a paid app, which costs per year

Year costs 10$. This includes some tools,

Cloud storage and discounts

- GroPro offers your customers an experience that captures and

captures and rehashes emotional events

- As a result, many customers who once purchased a GoPro

are connected with it and like to buy again

Key data

Name : GoPro Inc.

Industry : ActionCam manufacturer

Market capitalization: 1.7 billion<security:

Umsatz:> 2020: 892 million <security:

KGV:> 34.5 KUV: 1.7 KBV: 3.1

GoPro has had problems getting into the black in the last few years. They made sales, but couldn't earn a euro with it until 2020. Now they have just about made it!

The sales growth in the last 5 years is -11.2%. But that also includes the two difficult Corona years. If you exclude these, it looks much better.

Sales have been declining since 2015 and previously increased year after year.

Sales Q1 to Q3 in 2021 +44.1% above Q1 to Q3 in 2020.

to Q3 in 2020, so it could get better again!

But now the interest rate turnaround is coming and this could be difficult for GoPro. Its got little equity and an increase in the prime rate could end negatively for GoPro. Can they take their growth from 2021 into 2022 or will the interest rate turnaround throw a wrench in their plans.

I myself am not invested here. But I will keep an eye on GoPro. What is your situation? Do you have a GoPro at home? Or have you ever had an eye on the company on the stock market?

I myself have ActionsCams, even some, but all are from Rollei :D