3Année·

Another title on my watchlist.


Unfortunately, I missed the entry in the Corona crash. However, the stock has been in correction mode again for some time.


The company operates over 200 restaurants. Originally specializing purely in cheesecake (who would have thought it with the name), franchises are now operated under the names "The Cheesecake Factory", "Grand Lux Cafe", " RockSugar Southeast Asian Kitchen".


The company is repeatedly criticized for not offering healthy food. However, many Americans do not care, the restaurants are well attended.


Corona-related, the company had to go through a deep valley. In some cases, rents could no longer be paid, and sales plummeted dramatically. In the meantime, however, the picture is looking better again.

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When is it worth buying for you?
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I think that the healthy / vegan trip is also progressing in the U.S. and therefore also the Cheesecake Factory must adapt. (A la Mc Donalds) but basically an exciting investment in my eyes and hammer eat there 😅
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Super cheesecake and even if it's not healthy, you can make an exception.
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