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Artikel in The Economist über Broadcom

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In The Economist ist ein unterhaltsamer Artikel über Broadcom erschienen... https://www.economist.com/business/2024/12/19/meet-the-most-ruthless-ceo-in-the-trillion-dollar-tech-club


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Zusammenfassung von Chat GPT: Hock Tan, the CEO of Broadcom, is described as one of the most ruthless leaders in the trillion-dollar tech industry. Unlike visionary founders like Elon Musk or pragmatic managers like Tim Cook, Tan follows a distinct and methodical approach: he acquires established businesses, drastically cuts costs, and focuses on generating high returns for shareholders.


After Broadcom joined the trillion-dollar club in December 2024, its market value surged due to strong demand for custom AI microprocessors. While Broadcom produces AI chips, it also sells less exciting products like wireless-networking chips and virtualization software. Unlike other tech giants, Broadcom operates as a disjointed conglomerate without a cohesive strategy.


Tan is known for aggressive cost-cutting, workforce reductions, and steep price hikes. For example, after acquiring VMware in 2023, he laid off thousands of employees, narrowed the product range, and raised prices by up to ten times, resulting in doubled revenues and a 70% operating margin.


Broadcom’s AI chips, rumored to be used by OpenAI and ByteDance, are positioned as an alternative to Nvidia’s expensive and energy-intensive chips. Tan aims to reduce Broadcom’s reliance on AI chips and expand into software, while maintaining a relentless focus on cash generation. His uncompromising approach has drawn comparisons to Jack Welch but with greater discipline and efficiency. In Broadcom’s world, cash reigns supreme.

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