Hello,
I would like to minimize my consumer staples allocation.
What would you remove or reallocate?
$NESNE (adr :()
Thank you!
Monster BeverageUS61174X1090MNSTMNST
Monster Beverage
US61174X1090
MNST
MNST
1Sem.·
Dear Community,
here are the sectors of my depot
I think I have too much consumer staples...and too little healthcare!
I also think I have too much tech in my portfolio and I'm missing strong healthcare companies.
I would like to $LULU (-3,1 %)
$EKT (-1,35 %)
$ZBRA (+0,81 %)
$ADM (-1,8 %) and $MNST (-1,44 %) throw them out.
$PEP (-1,94 %)
$CAT (-0,37 %) I would buy more shares before adding new ones.
Which stocks from the financial sector do you find interesting?
i would also like to reduce the size of my portfolio so that i have a better overview.
Thank you very much!
what would you do specifically
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32 Commentaires
1Sem.
Capitalization, punctuation and spell check would make your post easier to understand 🤔.
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1Sem.·
Celsius $CELH and Monster $MNST (-1,44 %) two of the three major players in the energy drink market, and I've been following their stocks closely as they present different investment opportunities.
Celsius has seen explosive growth lately. Its sales jumped from $130 million in 2020 to a whopping $1.3 billion last year, giving it about 10% of the U.S. energy drink market.
The stock price soared from around $2 per share before the pandemic to nearly $100 by March 2024. However, it recently faced some challenges, dropping 12% in one day after management announced a decline in orders from a major distributor. Currently, the stock is trading around $32, and many analysts believe it’s oversold, with a potential upside of 71% based on an average target price of $54.75 for the next 12 months.
Celsius has positioned itself as a healthier alternative in the energy drink space, offering low-calorie and sugar-free products that appeal to health-conscious consumers. Their partnership with PepsiCo has helped them expand their distribution, getting their products into more grocery stores and online. In the latest quarter, Celsius reported a 23% increase in revenue and a 30% rise in sales at gyms and fitness clubs.
On the flip side, Monster Beverage remains a dominant force in the market. They reported $1.9 billion in net sales for the second quarter of 2024, which is a 2.5% increase from the previous year. However, they’ve also faced challenges, including a decline in U.S. sales due to reduced consumer spending. Despite this, Monster continues to innovate and maintain a strong global presence.
Both stocks have seen declines this year, with Monster down about 20% and Celsius down around 46%. This makes me wonder about the future of energy drink investments.
I’d love to hear your thoughts! What do you think about the stocks of Celsius Holdings and Monster Beverage? Which one do you believe has more potential for growth, and why? Share your opinions in the comments!
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3 Commentaires
I would like to believe that there’s a market for Celsius of people who don’t relate (anymore) to the branding of Monster or Red Bull. I just wonder why there’s not more marketing efforts all over Europe instead of limiting to France. Why not Germany (more open to foreign products) or even Belgium.
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1Sem.·
Celsius Holdings vs Monster Beverage Corporation or rather Coca Cola vs Pepsi Co? Who is the better buy for the future?
Company presentation and development
Monster Energy
Monster Beverage Corporation, a US company, was founded in 1997 and became famous in 2002 with the launch of its energy drink Monster Energy. Today, Monster Energy has a global presence and is known for its high caffeine content and wide range of brands. Through an aggressive marketing strategy and continuous product launches, Monster Energy has established itself $MNST (-1,44 %) has established itself as one of the leading suppliers of energy drinks.
Celsius Holdings
Celsius Holdings focuses on the development, marketing and distribution of healthy energy drinks. Although the company was founded in 2004, its rise only began in 2012.$CELH Celsius has positioned itself through products without sugar, aspartame and artificial colors, which also contain ingredients that are supposed to support fat burning and muscle building.
Business models
Monster Energy
Monster pursues a classic business model: it focuses on the production and distribution of energy drinks in various sizes and flavors and relies on an intensive marketing strategy to generate brand awareness and customer loyalty. Global availability makes Monster one of the largest suppliers worldwide.
Celsius Holdings
Celsius Holdings has developed a differentiated model specializing in healthy energy drinks. The company continuously invests in the introduction of new varieties and recipes and is expanding its portfolio to strengthen customer loyalty. Celsius also works closely with influencers and fitness experts and uses comprehensive marketing campaigns to increase awareness of its products. At the same time, the company is working on improving its distribution channels and supply chains to further consolidate its market position.
Core competencies
Monster Energy
- Highly concentrated recipes: Known for high caffeine content and special ingredients such as L-carnitine, taurine and guarana.
- Global presence: Strong international distribution.
- Intensive marketing measures: Aggressive marketing strategy to increase brand awareness and customer loyalty.
Celsius Holdings
- Healthy ingredients: Sugar-free, without aspartame and artificial colors.
- Functional effect: Products that promote fat burning and muscle building.
- Dynamic growth: Strong increase in sales thanks to rising demand for healthy drinks.
Future prospects and strategic initiatives
Monster Energy
- Growth and expansion: Focus on market expansion through new varieties and opening up new markets.
- Optimization of distribution channels: Improvement of distribution channels to strengthen the market position.
- Innovation through research and development: Investment in R&D to create innovative and science-based products.
Celsius Holdings
- Portfolio expansion: introduction of new flavors and recipes.
- Expanding brand awareness: Intensified marketing campaigns and collaboration with influencers and fitness experts.
- Increasing efficiency in the supply chain: optimizing logistics to consolidate market position and shorten delivery times.
Insider
Monster
$KO (+1,15 %)
Coca-Cola Company
2024-04-12
20.85085%
$11.24B
204.24M
Celsius
$PEP (-1,94 %) Co holds an 8.5% interest in Celsius Holdings which was granted as part of the share consideration under the Distribution Agreement.
In terms of distribution, Monster uses Coca-Cola's platform to sell its products.
In contrast, Celsius currently uses Pepsi Co's distribution platform in North America.
Monster's sales are about five times higher than those of Celsius. However, Celsius' sales are growing disproportionately compared to Monster, which is mainly due to the fact that Celsius is still significantly smaller than Monster. It is interesting to note, however, that despite Monster's size, Celsius' dynamic expansion is showing remarkable progress.
According to the CEO, Celsius is even creating new market shares and is thus also growing out of the industry, whereas Monster is growing slightly above the industry average.
While Celsius focuses mainly on energy drinks, Monster offers a diverse range of products. Nevertheless, Monster's focus remains on the energy segment.
One advantage for the Celsius story is that the company has so far only expanded internationally to a limited extent. Although the company is now gradually beginning to expand into new markets, the majority of its sales still come from North America.
Monster, on the other hand, is already available on almost every market.
The gross margin is almost identical and should continue to converge.
The same applies to the net profit margin.
Both companies are net debt-free.
However, Monster is already in a phase in which it is buying back its own shares. Neither company paid any dividends.
The share-based remuneration at Celsius is around four times lower than at Monster. However, this effect is more than offset by share buybacks at Monster, so that it is actually negative overall.
The ratio of net debt to EBITDA is nicely negative at both companies
PART 2: https://getqu.in/c2B1Gv/
+ 6
2Sem.·
Hello dear community,
I have taken a closer look at my portfolio
I have some problem candidates that have not been performing for some time or 1-2 years
Do you have any opinions on the stocks or would you reallocate here?
thanks 🤟🏼🤟🏼
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19 Commentaires
First of all, a question ... what do you mean by "not performing"?
You have listed stocks here that fit a growth strategy and others that fit a dividend strategy. With the growth strategy, of course, you look at the share price performance - with the dividend strategy, the share price performance is of secondary importance and you look at the CF or, in the case of your shares, the dividend growth over time.
You should therefore first know what you want and then you can get help.
You have listed stocks here that fit a growth strategy and others that fit a dividend strategy. With the growth strategy, of course, you look at the share price performance - with the dividend strategy, the share price performance is of secondary importance and you look at the CF or, in the case of your shares, the dividend growth over time.
You should therefore first know what you want and then you can get help.
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•Identifiant
ISIN
US61174X1090
Ticker primaire
MNST