Apple $AAPL (+2,91 %) recorded a 9% year-on-year decline in iPhone shipments in China in the first quarter of 2025, as reported by Chosun Biz. The decline is particularly notable as China is one of Apple's most important sales markets worldwide. Analysts attribute the development to increased competition from local manufacturers such as Huawei, which are gaining market share with their new high-end models. In addition, geopolitical tensions, US customs policy and subdued consumer sentiment are impacting demand for US technology products in China. Apple is therefore under increasing pressure to adapt its strategy in the region.
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