Watched for a long time and now struck

I have been watching Booking Holdings ($BKNG (+1,52 %)) for around two years and hesitated for a long time. Despite the higher share price (~+50%), I now see an attractive entry point. The decisive factor for me is the clear vision of the management to expand the offering beyond pure accommodation ("Connected Trips": flights, attractions, etc.) and to use AI strategically. As a result, I see $BKNG (+1,52 %) strongly positioned to grow further and assert itself as the market leader. The solid balance sheet and significant share buybacks and dividends are very positive in my opinion and give me additional confidence.