Surprising comeback after the XXL dispute! Pepsi is back on the shelves at Edeka. After two and a half years of radio silence and a delivery stop, the US beverage giant and the German supermarket giant have finally got their act together again. The tug-of-war over prices and conditions is over.
Edeka confirms the deal in BILD: "After long talks, we have reached a very successful agreement with Pepsi at Everest and Epic level." This refers to the international purchasing alliances that Edeka negotiates with other retail giants.
The "Lebensmittel Zeitung" first reported on the agreement. The spokesperson continued to BILD: "Pepsi had the absolute desire to reach an agreement with us in order to be able to resume business in Germany."
Edeka and Pepsi quarrelled over price mark-up
In December 2022, PepsiCo (brands including Pepsi, Rockstar Energy) demanded a whopping 30 percent price increase. The reason? Rising delivery and energy costs. Edeka blocked it - and bang, no more Pepsi drinks, Lay's potato chips or Rockstar energy drinks on the shelves.
And other retailers also protested. In addition to Edeka, Pepsi was also removed from the shelves at Kaufland, Aldi Süd, Globus and Netto Germany. The result? A severe slump in sales for the soft drinks giant.
Now the turnaround.
From mid-June, the first Pepsi products will be back in Edeka stores - from Schwipp-Schwapp to Doritos. But: the full load will probably not arrive until later, as Pepsi's production has to be ramped up again first.
Source: Picture
