The earnings call and financial release of McDonald's will take place today at 2.30 pm. $MCD (+0,03 %) is taking place.
I will definitely look at the numbers after work and go through the transcript of the call.
Before we talk about the numbers today at noon, I have the most important milestones to get you in the mood 😬 [1].
Estimates Q4:
Webcast: https://mcdonalds.webcasts.com/starthere.jsp?ei=1701211&tp_key=93524fdfcc
1948 - The birth of the fast food principle
Richard and Maurice McDonald open their fast food restaurant in San Bernardino, California. Their revolutionary concept is based on standardized processes, self-service and a focused menu.
1953 - The golden M, the so-called "Golden Arches", adorn a restaurant in Phoenix, Arizona, for the first time.
1955 - Ray Kroc launches the franchise model
The entrepreneur Ray Kroc recognizes the potential of the McDonald's system, takes over the expansion rights and opens the first franchise restaurant in Des Plaines, Illinois. This marks the start of global expansion.
1957 - Introduction of the QSS principle (quality, service, cleanliness)
McDonald's lays the foundation for its global success with the QSS principle. To this day, quality, fast service and cleanliness are central components of the corporate model.
1967 - Internationalization begins
McDonald's takes the first step towards global expansion with openings in Canada and Puerto Rico.
1968 - The Big Mac is invented 🍔
Franchisee Jim Delligatti develops the Big Mac - a burger that becomes an icon. Today, it is one of the best-known products in the world.
1971 - McDonald's comes to Germany 🇩🇪
On December 4, the first German McDonald's restaurant opens in Munich. The success is enormous: today there are over 1,400 branches in Germany.
1983 - First McDrive in Germany 🚗💨
The first German McDrive opens in Ludwigsburg. The concept captures the spirit of the times and quickly becomes an important part of the business model.
1986 - Introduction of the Big Mac Index 💰
A business magazine develops the Big Mac Index as a tool for international price comparison. It is still used today as a humorous but revealing indicator of purchasing power parities worldwide.
1999 - 1,000 restaurants in Germany & 25,000 worldwide
McDonald's reaches a significant milestone with the opening in Berlin: the 1,000th restaurant in Germany! At the same time, the 25,000th restaurant worldwide is opened in the USA.
2003 - First McCafé branch in Germany ☕
McDonald's opens the first McCafé in Germany on Hohe Strasse in Cologne. The brand focuses on coffee specialties and snacks - with great success.
2008 - McCafé becomes one of the leading coffee brands in Germany
Almost 500 McCafés are now represented in Germany. This makes McDonald's one of the leading providers in the German coffee market.
2017 - Launch of the McDonald's delivery service 🚴♂️
Initially launched in Munich and Cologne, McDelivery will be expanded to 20 cities by the end of the year. Today, the delivery service has become an integral part of many major cities.
2018 - The McDonald's app is launched 📱
The new app not only offers mobile ordering and payment, but also an attractive bonus program. For the first time, customers can collect points and receive rewards.
2019 - Sustainability moves into focus 🌍
McDonald's Germany launches an initiative to reduce packaging waste. The changeover at McFlurry®, McSundae® and milkshakes will save over 1,000 tons of plastic every year.
2023 - McPlant® is launched 🌱
With the launch of McPlant® nuggets, McDonald's is expanding its range for flexitarians and increasingly focusing on plant-based alternatives.
From a small burger joint in California to the world's largest fast food company, the story of McDonald's shows how innovation and adaptability ensure long-term success.
McDonald's currently accounts for just under 4.5% of my portfolio, so I'm looking forward to the figures. High commodity prices, consumers had less money in their pockets and the menu prices have also further scared off customers 😬. Let's see what effect the new economy menus have.
The competition is growing, let's see what the golden M can do today.
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Source:
[1] https://www.mcdonalds.com/de/de-de/ueber-uns/geschichte.html