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Celsius appoints PepsiCo manager Eric Hanson as President and COO

Celsius Holding ($CELH ) has appointed experienced PepsiCo manager Eric Hanson as President and Chief Operating Officer of the energy drink manufacturer, effective March 24.


Celsius, which recently closed a deal to buy rival Alani Nu for $1.8 billion, said Monday that Hanson will lead key growth-enhancing areas of the Boca Raton, Florida-based company to accelerate growth and expansion.


Hanson, 53, has been with PepsiCo since 1997, most recently as senior vice president of strategic partnerships.


Celsius and PepsiCo had entered into a long-term distribution agreement in 2022, which included a $550 million investment in Celsius by PepsiCo.


Celsius said Hanson, who will receive an annual base salary of $700,000, will take over the role of president from John Fieldly, who will remain chairman and CEO. The position of chief operating officer has been newly created, the company said.

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4 Comentarios

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Brilliant move. He can then double the prices and halve the turnover.
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@7Trader Pepsi's operational problems not on your radar?
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@Soprano What's wrong with Eric Hanson's performance? I think the integration of Rockstar Energy and the distribution agreement with Celsius are both good moves.

What you write is simply nonsense
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