Coupang launches Rocket Pet Doctor 2.0 with personalized pet nutrition. $CPNG (+0,22 %)

Coupang Inc, South Korea's largest e-commerce platform, announced Wednesday that it has launched "Rocket Pet Doctor 2.0," an enhanced personalized pet nutrition service, as part of its strategy to tap into the growing premium pet care market.

Rocket Pet Doctor provides pet owners with individualized food recommendations based on veterinary and nutritional science.

Customers enter their pet's profile - such as age, weight and medical history - into the system and vets provide a detailed health report and food suggestion within 10 minutes.

Rocket Pet Doctor was first launched in May 2023 and has already attracted hundreds of thousands of users.

The enhanced version improves health surveys and includes pre-checks for disease-specific diets, functional foods for joint and eye health, and improved palatability for picky eaters.

Coupang has also added more veterinarians specializing in nutrition to its platform and expanded its integrated pet food brands from 9 to over 40, increasing consumer choice.

Rocket Pet Doctor is available for free in the Pet Supplies category in the Coupang app.

https://www.kedglobal.com/e-commerce/newsView/ked202411130005