2Lun·

How do you actually see L'Oreal $OR (-1,95 %)
at the moment?


I'm very undecided about the company. What I don't like about the share is the whole anti-investor tax issue in France. And the company (sector) doesn't really fit in well with my tech portfolio.


On the other hand, the valuation is currently very attractive in historical terms. It is also a very robust share - with comparatively little volatility and drawdowns and very good profitability. A really healthy, high-quality company with strong brands.


In recent years, profit margins have been rising again quite well, which is also very interesting. From 2010 to 2020, this rose quite leisurely from 11.5% to 12.7%. From 2020 to the end of FY 2023, however, it even rose to 15%. Overall, profits are therefore also growing faster than sales at around 10% per year.


L'Oreal has therefore been increasing its dividend again for 3 years and has not lowered it for 18 years. Despite this, the share has suffered unusually heavy losses in recent months.


What is your assessment of L'Oreal? Are you invested? Would you refrain from investing? Are you considering getting in?

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An absolutely great company with a great long-term performance. Yes, French withholding tax is not nice, but $OR is not bought because of the dividend, but despite the dividend. Despite the high withholding tax, the performance is still strong and that's what matters. So for me it's clearly an investment.
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They are out for me, precisely because of the tax issue. I think DKB is tax-simplifying in the direction of France, but I don't use a third broker for that.

I've also come across it more often recently when screening. Downside potential (fundamental) is still there, but not too much in my opinion.

I also believe that you won't get them too much cheaper unless profits suddenly collapse. And I think that is unlikely at the moment.
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French equities are not a buy for me in principle due to the financial transaction tax.
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L'Oreal is a long-term runner and has clearly outperformed PG and PEP over the last 10 years, for example. The share is currently in a strong support zone - there should definitely be a reaction here, then this would be a good point to enter or add to the stock
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One of the most solid companies in the world, very robust business model, Aa1 rating from Moody's. I'll be buying soon.
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hahha I also have a comparison, but I'm still not sure what to conclude. France with the taxes is just abnormal
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How fitting, I bought more yesterday 😇
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It feels like when you hear the word "tax", you keep your distance. Especially with French shares.

Almost everyone has American shares in their portfolio, which are also subject to withholding tax. Work out how much you would have to invest in $OR, for example, to have a tax disadvantage of 20 euros compared to American shares.
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In the custody account and withholding tax exemption via DKB
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