I sold for very similar reasons. I see more potential in Celsius. I particularly like the brand image, the smaller cans with vitamins and the pouch form
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•@BregisMoon just. I'm curious to see what else is coming 👍
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@BregisMoon I don't think the two companies can necessarily be seen as direct competitors. For example: Monster tends to target "the extreme", "performance", "danger", "action" and "adventure". Celsius tends to target health-conscious users who have yet to discover an energy drink for themselves. This also explains the rapid increase in Celsius' sales and the lack of sales losses at Monster (9M2024 5.68bn vs 5.4bn in 9M2023). In my analysis, Celsius is not a competitor but rather a complement. The market for energy drinks has been completed by a missing piece of the puzzle. Direct competition to Monster and Red Bull has not yet materialized. Even Coca Cola failed with its energy drink, took it off the market and simply bought Monster shares.
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