Luxury sports car manufacturer Ferrari is a shining stock market favorite in difficult times for car companies and their suppliers: reluctance to buy, tariffs, China, electric and hybrid drives; none of this is slowing down the sports car manufacturer in Maranello, Italy. Customers are also paying the record prices for Ferrari's new F80 supercar. Launched in October, the special runabout with a 1200 hp V6 hybrid engine, limited to 799 units and priced from 3.6 million euros, is already sold out. With extras, customers will pay significantly more for the Gullwing, which is due to be delivered at the end of 2025. The design was not intended to indulge in the nostalgia of the supercar predecessor models, but to be futuristic and disruptive, inspired by aircraft construction, enthuses chief marketer Enrico Galliera.
Ferrari can afford to be avant-garde and production of all models is sold out until 2026. The first electric car is due to be unveiled at the end of 2025. With prices starting at 500,000 euros, it is the most expensive in the world. With an operating profit (Ebita) of more than 2.5 billion euros, which Ferrari is forecasting for this year, the Italians will achieve margins of more than 38 percent and a profit per car of more than 180,000 euros, two more record figures. CEO Benedetto Vigna, who joined from French chip company STMicroelectronics in 2021, also knows what the clientele doesn't want: autonomous driving is not an issue in Maranello. Ferrari's shareholders have enjoyed annual growth in value of around 30 percent since December 2015. The sports car manufacturer from Emilia Romagna, which is also home to rival Lamborghini, is mastering its challenges with aplomb.
