Always remember, the company's cost of capital is your return!
Fewer investors = more equity per monetary unit
"Often an entire asset class is written off as "dead" even though it's just in the gutter. And when it's in the gutter, it's cheap. John Stepek explains why it often makes sense to buy things that people hate."
The article may be 3.5 years old, but it's still relevant:
I'll keep buying China if nobody else wants it...