Celsius Holdings vs Monster Beverage Corporation or rather Coca Cola vs Pepsi Co? Who is the better buy for the future?

Company presentation and development

Monster Energy

Monster Beverage Corporation, a US company, was founded in 1997 and became famous in 2002 with the launch of its energy drink Monster Energy. Today, Monster Energy has a global presence and is known for its high caffeine content and wide range of brands. Through an aggressive marketing strategy and continuous product launches, Monster Energy has established itself $MNST (-1,42 %) has established itself as one of the leading suppliers of energy drinks.

Celsius Holdings

Celsius Holdings focuses on the development, marketing and distribution of healthy energy drinks. Although the company was founded in 2004, its rise only began in 2012.$CELH Celsius has positioned itself through products without sugar, aspartame and artificial colors, which also contain ingredients that are supposed to support fat burning and muscle building.

Business models

Monster Energy

Monster pursues a classic business model: it focuses on the production and distribution of energy drinks in various sizes and flavors and relies on an intensive marketing strategy to generate brand awareness and customer loyalty. Global availability makes Monster one of the largest suppliers worldwide.

Celsius Holdings

Celsius Holdings has developed a differentiated model specializing in healthy energy drinks. The company continuously invests in the introduction of new varieties and recipes and is expanding its portfolio to strengthen customer loyalty. Celsius also works closely with influencers and fitness experts and uses comprehensive marketing campaigns to increase awareness of its products. At the same time, the company is working on improving its distribution channels and supply chains to further consolidate its market position.

Core competencies

Monster Energy

- Highly concentrated recipes: Known for high caffeine content and special ingredients such as L-carnitine, taurine and guarana.

- Global presence: Strong international distribution.

- Intensive marketing measures: Aggressive marketing strategy to increase brand awareness and customer loyalty.

Celsius Holdings

- Healthy ingredients: Sugar-free, without aspartame and artificial colors.

- Functional effect: Products that promote fat burning and muscle building.

- Dynamic growth: Strong increase in sales thanks to rising demand for healthy drinks.

Future prospects and strategic initiatives

Monster Energy

- Growth and expansion: Focus on market expansion through new varieties and opening up new markets.

- Optimization of distribution channels: Improvement of distribution channels to strengthen the market position.

- Innovation through research and development: Investment in R&D to create innovative and science-based products.

Celsius Holdings

- Portfolio expansion: introduction of new flavors and recipes.

- Expanding brand awareness: Intensified marketing campaigns and collaboration with influencers and fitness experts.

- Increasing efficiency in the supply chain: optimizing logistics to consolidate market position and shorten delivery times.

Insider

Monster

$KO (-1,76 %)
Coca-Cola Company

2024-04-12

20.85085%

$11.24B

204.24M

Celsius

$PEP (-0,84 %) Co holds an 8.5% interest in Celsius Holdings which was granted as part of the share consideration under the Distribution Agreement.

In terms of distribution, Monster uses Coca-Cola's platform to sell its products.

In contrast, Celsius currently uses Pepsi Co's distribution platform in North America.

Monster's sales are about five times higher than those of Celsius. However, Celsius' sales are growing disproportionately compared to Monster, which is mainly due to the fact that Celsius is still significantly smaller than Monster. It is interesting to note, however, that despite Monster's size, Celsius' dynamic expansion is showing remarkable progress.

According to the CEO, Celsius is even creating new market shares and is thus also growing out of the industry, whereas Monster is growing slightly above the industry average.

While Celsius focuses mainly on energy drinks, Monster offers a diverse range of products. Nevertheless, Monster's focus remains on the energy segment.

One advantage for the Celsius story is that the company has so far only expanded internationally to a limited extent. Although the company is now gradually beginning to expand into new markets, the majority of its sales still come from North America.

Monster, on the other hand, is already available on almost every market.

The gross margin is almost identical and should continue to converge.

The same applies to the net profit margin.

Both companies are net debt-free.

However, Monster is already in a phase in which it is buying back its own shares. Neither company paid any dividends.

The share-based remuneration at Celsius is around four times lower than at Monster. However, this effect is more than offset by share buybacks at Monster, so that it is actually negative overall.

The ratio of net debt to EBITDA is nicely negative at both companies

PART 2: https://getqu.in/c2B1Gv/