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It can actually be more appealing for women to have a female "coach". On the one hand as a role model alá "We women can also be professionals!" and on the other hand in the form of "I don't want to have the world explained to me by a man again for the umpteenth time". What's more, when it comes to the problem of female poverty in old age, it's much easier to speak from the perspective of those affected than as an outsider. (And no, I still find the guys from Finanzfluss more likeable than Madam MoneyPenny, even though I am a woman).
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@Metis The thing of the gender of the person explaining what, I can understand. :)

But not this options topic at this point.
Why explain comparatively complex financial products with not inconsiderable risks to people?
(Sure, you can make more money with something like that).
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@Staatsmann Often enough, there is still an image of women (especially communicated by men) that implies that women cannot think rationally or are far too emotional or "less intelligent" (to quote an MEP), and we women are told this far too much anyway, so we don't want to have this subliminally reflected in rational topics such as finance, that we are supposedly too stupid for such things. But why exactly with options... I don't know, once you've got into the topic of finance, gender-neutral content will do, whether it's books or videos.
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