6Lun·

What is your opinion about Hellofresh?

$HFG (+2,02 %) ? Who already has the share in their portfolio or wants to make a purchase?


The share is currently very beaten up and low on the ground.

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With this business model, it's no wonder that the share price is at rock bottom. If you order from them regularly, you become poor... 
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Have been using it for years as satisfied customers and have also recently joined, share is valued below book value.
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I used it for a while. Interesting with discounts, some recipes were a real discovery, but unrealistic for the full price in the long run. For "premium" dishes, i.e. almost everything except salad, potatoes, rice and pasta, you pay almost the same as in a restaurant. And you have to cook everything yourself.
Who is the target group?
If you don't care about money when eating out, you can eat in a restaurant. If you cook for yourself and pay attention to money, you can buy the food yourself at a much lower price.
There is simply no target group for the price.
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entered at 4.80 ☺️
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The chart looks good. Oh, sorry, turn the display.

But seriously. If you look at the chart, you can see where the journey is going. The thing is through. Hellofresh was over the day it was admitted to the DAX. The business model is simply completely over after C. And the business model can be copied by anyone who has a box and can get a few cucumbers, tomatoes and tofu at Netto. I don't think much of it. Neither of cooking boxes, nor of the company and certainly not of the share. To this day, I still can't understand why such a B-list company has made it into the DAX 40. An indictment.
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