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There are currently around 1.3 billion smokers and it is estimated that by 2025 there will "only" be 1.27 billion.

I could imagine that it will be slightly less, because more and more people in the emerging markets have access to it and also have the money for it (-;

I'm invested in both $IMB and $BATS and I'm happy about a lot of dividends every year, whether it's 1.3 or 1.27 or 1 billion smokers. (-:
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@Kapital_Koala I agree with you :)
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