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General Mills is a complicated thing. Basic consumption will not be the best in 2024 and the market is also very competitive. Kellogs or Kellanova wants to do more in the US market and then there's Nestle. Ge. Mills has many co-op products which is not exactly good for its own brand. I also want to get in, but that's kind of holding me back
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@cashwithhead Thanks for your assessment. If you don't have a good feeling, set a favorite and then see next year if the feeling was right 🙂
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@TopperHarley are on my watchlist, let's see what happens. The brands are strong but the competition is tough. Good luck
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@cashwithhead I wouldn't see Nestle as competition, but rather as a partner, see CPW Cereal Partners Worldwide. I don't see Kellogs as too much of a threat either; they are currently missing out on every major trend in the nutrition business. The biggest risk I see here is a change in consumer awareness and a shift away from sweet, carbohydrate-heavy foods towards a healthier and, above all, protein-rich diet. Nevertheless, I am and will remain invested in $GIS, but this is certainly partly due to my entry price of around €33 and I would like to avoid having to pay capital gains tax.
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@Anon Kellogs sleeps through every separation, but has only been spun off for a few months. Maybe something will come of it? Nestle is a partner, that's true, but was planning to become more independent. There are also the private labels that are being bought more and more (more in Germany, less in the USA). I see a difficult time for cornflakes or cereal products. At a price of 33, I would probably stay in. It just depends on how you believe in the company. If you have a better one on your watchlist, it may be worth cashing out, despite the tax
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@cashwithhead I expect low single-digit growth rates of around 2-4%. But that was also my investment case when I entered the company back then. At the current valuation, I see no need to sell. I will continue to hold and skim off the dividend or reinvest it elsewhere.
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