2Año·
Opinión para $FTCH
🤷‍♂🤷‍♀️ Neutral

Would you enter at a price of 10.50€ per share and hope for a small price increase ? Or would you recommend it ?

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Do you put your money on the street and hope that it will become more?
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So do not misunderstand the comment please... I have not even looked at which stock it is about... Was just answering the question... Of course you always hope for positive rates ... But is there for you a reason for a price increase or a trend?
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They have become profitable in the meantime, but also in the e-commerce sector and there could be problems if the signs of a recession materialize. The holding company of the share is also in the Cayman Islands, which I find a little strange. The question is whether the big luxury brands are keen to use their solutions or whether giants like LVMH are not working on a solution themselves in the future. To be honest, I wouldn't build up a significant position, but I've already noticed them and I'm considering putting a few shares in the landfill.
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I don't think you really need Farfetch - luxury fashion lives to a large extent from the shopping experience - Farfetch's offer is quite trivial, there are hardly any "must haves" ... What could appeal online are capsules and limited editions, but they don't have that ... why shop there then ... You won't find Louis Vuitton, Hermès and the like there either ... Not everything that is expensive is also in demand ... That's exactly where you have to start ...
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What is your reason for investing?
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My position is down c. 40% and I will continue to hold. I think it is an interesting long-term story due to the potential of high profitability (see average order value). However, it is problematic on a cost basis, you have to raise capital every year because you are grotesquely unprofitable. It will be very difficult to build up a functional infrastructure worldwide here. It can easily be labeled as a "moonshot" and you should certainly not overweight it. Even if I don't like to advertise on a platform like this, you are welcome to watch my YT video on it, where I explain the whole thing in great detail.
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