I'm thinking to enter $ONON today, depending on how the market goes later today. What are your thoughts on this?

https://www.marketscreener.com/quote/stock/ON-HOLDING-AG-126877786/news/On-Holding-Poised-for-Q4-Beat-as-Extremely-Strong-Brand-Heat-Persists-Wedbush-Says-46131758/

I personally think they're great shoes as well, having them since about a year, many more customers could be interested. I know my tastes have little impact on the market, but it does count for me.