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What is the investment case for BVB shares? Are you a die-hard fan? If yes, then one can see from your execution that your investment decisions are very biased. "Conviction" and "support" can tempt you to look at shares too emotionally and then make the classic emotionally driven wrong decisions. Like the example with Apple and your own use of their devices. Of course, one can find access to a company and develop interest along the way, but it should not be the only motivation. There were also many convinced Nokia users in the past, also market leader at the time with over 40% market share. Today, it has completely sunk into insignificance. The same thing can theoretically happen with Apple. That's why you should buy and hold the stock, because the numbers, strategy, moat and perspective are good, not because the iPhone is so fancy 🤷🏻♂️ It's the same with the BVB stock. I am very critical of soccer shares. Very volatile and susceptible to all kinds of events. The only positive example I can think of, where a real return was made, was Manchester United when TeamViewer was out as a sponsor and the share was up 30-40% within a few days.
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@VinTech die-hard fan and registered member, yes 🤝 But maybe I should have worded it better... I meant by conviction and support that if the individual stocks fit from the numbers, data & facts, then I still look if I like the brand. I myself for example would not invest in BMW (as an individual stock). I hate BMW and even if the numbers were outstanding, I would not invest in it 👀. That's the direction it was meant. With Apple, I'm also behind it myself as a customer and user, hence of course the stock market support 👍
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